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The campaign was executed across online, social and in-store channels where we provided consumers the opportunity to interact with REI through channels such as a Pinterest shopping toolkit, a dedicated landing page that pushed the deals of the day and retail communications that reminded people.Yves Saint Laurent Rouge Pur Couture The Mats in Orange Imagine-.Weve got you covered!LionetteNy, necklace in Ora White- 135.Because of our millennial category experience and our working relationship with their new VP of Retail Marketing, they engaged us to collaborate closely with their internal team in an effort to evolve their brand identity and carry this message of passion and inspiration through.Content Creation Development, to assist with content development for the campaign, we prepared, planned and produced a video and photo mankind hero gift set shoot in Santa Barbara, California working with REIs video team and photographer.Winter Gear and Apparel Get the kiddos ready for the ski and snowboard season with quality gear from REI.REIs Find Out page is available online for anyone to access a wide range of resources in one place to see the hottest winter gear and apparel choices, classes and clinics, and expert advice to ensure families are prepared for many outings this season.In this case, building on the emotional component by layering-in additional elements of subtle humor was a fitting approach.Learn how the trade-in works.
About REI, rEI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.
Additional Thoughts, emotion can build meaningful relationships at retail.
The existing framework was moving units but failed to establish the insights and knowledge that makes the REI shopping experience so unique.Botkier Valentina Shoulder in Gunmetal Cowhide- 350.By presenting premium products through a voice that seems to say "we've been there - we know how it is the brand becomes relatable.Starting in December, iPhone small gifts for office colleagues users can download the REI Snow Report iPhone Application.The resulting social platforms and retail campaigns that were built around enabling more interaction and more meaningful relationships, also worked to build trust and convey a strong aeria games gift card sense of authenticity.With an aging audience, REI needed a way to appeal to a new, younger consumer in order to maintain their market share.Laura Mercier Second Skin Cheek Colour in Violet Orchid-.Co-op is an expert one-stop shop for outfitting and teaching families about outdoor adventure.Dont know what to get for the Holidays?9 New York in Little Italy Candle-.
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