I'm not above taking discounts offered even though I don't advocate discounting to my clients.
Topics: Customer Experience, Loyalty Programs, Marketing, dale Furtwengler, dale Furtwengler is a professional speaker, author and business consultant.Categories: Get the strategies of chess to win Click, preview without Images, preview with Images.Panera Bread offers freshly baked goods (including bagels, muffins, breads, scones, and cookies made-to-order sandwiches, salads, soups, pasta dishes, and custom-roasted coffees and café beverages.Preview Pane Lacks a Call to Action.It's all right to announce new offerings, encourage customers to visit at times they typically don't, to explore alternative uses of your offerings in your marketing materials in any media you choose, just not in the rewards program.It may not seem like much, but I'm a penny pincher, so I think it's totally worth.
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But unless recipients download images, Panera Bread wont get the click because no call to action is included.
One restaurant chain, Panera Bread, has proven my point via the type of rewards it offers.
But she was quite disappointed by the special offer revealed on the landing page: a free coffee, hot tea, or soda.Buying customer loyalty I railed against reward programs.After all, I would almost never order one, so the economic value of a free pastry to me must be much less than the price listed on the menu.Panera Bread Landing Page, panera Bread Email Grade B-, subject Line.For people who don't like pastries, the value may be as low as zero.Considering all of the delicious baked goods at Panera Bread, a truly special treat (e.g., a prepackaged birthday cookie) likely would be a more gratifying birthday surprise for many rewards members.Plus, it succeeds in building excitement and anticipation for the recipient, who knows that this email likely contains a coupon for a special treat.Founded in 1981 and formerly known as Au Bon Pain Company, the bakery-cafés name was changed to Panera Bread in August 1998.Email grades are based on a 5-point scale: A 5, B 4, C 3, D 2, F 1 *Not applicable.