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This first step was essential since we wanted to capture emails both for our list and so that we could use it as an identifier for tracking referrals.
Search for criminal records at the County Level.Our first customers were insiders and we wanted to make them feel like insiders.The fundamental mechanic of our campaign was a game: complete the challenge of referring friends and earn prizes.Yet there were a lot of people who referred well above that average: More than 200 participants referred more than 50 of their friends, achieving the highest tier reward. If you have trouble with that link, you can also download the files here.
Heres how: 1) Go to our website m 2) On the first page of the site, enter your email to join our mailing list 3) On the second page, refer friends using your own custom link back to Harrys and as a bonus you can earn.
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The next tier was only five further referrals.Right below the custom link field on the page, we included icons for Twitter and Facebook. This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success.We needed people to find out about us and come to our website to find our products.The mechanics are simple.Title: Harrys is Coming!In addition to sharing the code, we wanted to provide a few insights into how we thought about using it to drive growth.One bold person thought we could get 15k.It was instrumental to us building Harrys.One of our company values is transparency.We ultimately decided to scrap that tier, worrying that it would discourage confirmation sponsor gifts people from participating at all, and though we cant prove that that decision bolstered the strength of the reward structure I strongly believe it did.The more friends who signed up using your unique referral link, the bigger the prize you earned.